Privacy Policy

Who we are

This Privacy Policy applies to Alex Alarcon Real Estate and alexalarcon.com. References to “I,” “me,” “we,” or “our” in this policy refer to the real estate services and online activities operated under the Alex Alarcon Real Estate brand.

This policy applies when you visit this website, submit a form, schedule a consultation, communicate by phone, email, text message or social media, or interact with an advertisement connected to these services.

Information we collect

The information collected depends on how you interact with the website and services. It may include information you provide directly, such as:

• Name, email address, telephone number, and other contact information.
• Information about your real estate goals, preferred location, budget, timeline, and property preferences.
• Information you submit when scheduling a consultation or requesting real estate assistance.
• Information related to an inquiry, transaction, rental search, property search, or other service you request.
• Messages, notes, or other information you voluntarily provide through forms, direct messages, email, phone, or text.

Certain technical information may also be collected automatically when you use the website, such as IP address, browser and device information, referral source, pages viewed, approximate location derived from an IP address, and website interaction data.

If you interact with an advertisement or lead form on a third-party platform such as Facebook or Instagram, information you submit through that platform may be transmitted to us subject to that platform’s own privacy practices.

How we use information

Information may be used to:

• Respond to questions, inquiries, and requests for real estate assistance.
• Schedule and manage consultations, calls, appointments, and property-related activities.
• Understand your goals and provide relevant real estate information and services.
• Maintain records of conversations, inquiries, appointments, and client relationships.
• Send service-related confirmations, reminders, updates, and follow-up communications.
• Send marketing communications when you have provided the appropriate consent or when otherwise permitted by law.
• Measure advertising performance, understand website usage, and improve the website and client experience.
• Protect the website, prevent misuse, and comply with applicable legal or regulatory obligations.

How information may be shared

Information may be processed by service providers that help operate the website, communications, advertising, CRM, scheduling, and analytics. These providers process information only as necessary to provide their services or as otherwise permitted by their terms and applicable law.

Information may also be disclosed when reasonably necessary to comply with applicable law, respond to lawful requests, protect rights or safety, prevent fraud or abuse, or complete a business transaction involving the services or website.

Email & text communications

If you provide your contact information and request real estate services, you may receive communications related to your inquiry, appointments, property search, transaction, or other requested services.

Marketing or promotional communications may be sent when you have provided the required consent or when otherwise permitted by law. Consent to receive marketing communications is not a condition of purchasing or receiving real estate services.

You may unsubscribe from marketing emails using the unsubscribe link included in the message. For text messages, you may reply STOP to opt out and HELP for assistance. Message and data rates may apply, and message frequency may vary.

Your privacy choices

Depending on your location and applicable law, you may have rights or choices concerning your personal information. These may include the ability to request access, correction, deletion, or information about how personal information is processed.

Requests may be submitted using the contact information at the end of this policy. We may need to verify your identity before fulfilling certain requests.

Cookies & analytics

The website may use cookies, pixels, tags, analytics tools, and similar technologies to operate correctly, remember preferences, understand site activity, measure advertising, and improve performance.

You can control many cookies through your browser settings. Some third-party services may also provide their own opt-out controls. Disabling certain cookies may affect website functionality.

Data retention

Personal information is retained for as long as reasonably necessary for the purposes described in this policy, including providing requested services, maintaining business and transaction records, resolving disputes, protecting legal rights, and satisfying applicable legal or regulatory obligations.

Retention periods vary depending on the type of information and the reason it was collected.

Data security

Reasonable administrative and technical measures are used to protect information from unauthorized access, misuse, loss, or disclosure. However, no website, transmission, or storage system can be guaranteed to be completely secure.

Children's privacy

The website and real estate services are intended for adults and are not directed to children. We do not knowingly request personal information from children under 13 through this website.

If you believe a child has provided personal information through the site, please contact us so the matter can be reviewed and appropriate action taken.

Changes to this policy

This Privacy Policy may be updated periodically to reflect changes to the website, business practices, service providers, or applicable requirements. The “Last updated” date at the top of this page will reflect the most recent revision.

Questions or privacy requests

If you have questions about this Privacy Policy, want to update your information, or wish to submit a privacy-related request, you may contact: